privacy policy

Effective Date: 1/5/25

This Privacy Policy explains how Enlightened Mama (ABN: 17135154217) collects, uses, stores, and discloses your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

We’re a small, mum-run business based in the Riverland SA, offering virtual doula support, birth education, and a curated online shop of natural, low-tox products for mums and families. Your privacy and trust matter deeply to us.

1. What Personal Information We Collect

The types of personal information we collect may include:

  • Your name, email address, phone number

  • Postal address and billing information

  • Pregnancy, birth, or health information you choose to share during services

  • Order details and product preferences

  • Your IP address and browsing behaviour via cookies

We only collect what’s reasonably necessary to deliver our services and products.

2. How We Collect Your Information

We collect your personal information when you:

  • Purchase from our online shop

  • Book or attend a class or virtual support session

  • Fill in a contact form or subscribe to our newsletter

  • Interact with us on social media or via email

  • Browse our website (cookies and analytics tools)

Where possible, we collect personal information directly from you. You can always choose not to share certain details, but it may limit the support or services we can provide.

3. Why We Collect It (Purpose of Use)

We use your information to:

  • Provide doula support and education tailored to you

  • Process payments and ship your orders

  • Communicate with you about your purchases, bookings, or questions

  • Send newsletters or marketing emails (only if you opt in)

  • Improve your website experience and our offerings

We will never sell your personal information or share it unnecessarily.

4. How We Store and Protect Your Information

We take reasonable steps to protect your personal data from misuse, interference, and unauthorised access. This includes using secure third-party platforms for payment processing, client communications, and data storage.

If we no longer need your information, we securely delete or de-identify it.

5. Disclosure to Third Parties

We may share your personal information with:

  • Payment gateways (like Stripe, PayPal)

  • Shipping providers (e.g. Australia Post)

  • Email marketing platforms (e.g. MailerLite)

  • Web hosting and data analytics services

These third parties are only given access to what they need to perform their services and are bound by confidentiality and privacy obligations.

6. Accessing and Correcting Your Information

You have the right to access the personal information we hold about you and to request corrections if it’s inaccurate, outdated, or incomplete.

To request access or updates, please contact us using the details below. We’ll respond within a reasonable time (usually within 14 days).

7. Website Cookies and Analytics

We use cookies and similar technologies to:

  • Analyse how visitors use our site

  • Help remember your preferences

  • Improve our content and services

You can disable cookies in your browser settings, but it may affect how the site works for you.

8. Direct Marketing

We may send you updates, tips, and offers related to your birth journey, motherhood, or natural living — but only if you’ve consented. You can opt out anytime by clicking the “unsubscribe” link in our emails.

9. Overseas Disclosure

Some of the platforms we use (e.g., MailerLite, Shopify, Stripe) may store data on servers located overseas (such as in the US or Europe). We only use services that comply with strong privacy and security standards.